7 Powerful Tactics To Bridge The 78-100 Gap

In the vast world of digital marketing, SEO strategies, and content creation, there's often talk about the elusive 78-100 gap. What is this gap, you ask? It refers to the range in SEO scores where businesses struggle to gain those last few points that can significantly boost their visibility and performance on search engine results pages. This article will delve into 7 Powerful Tactics to help bridge this gap and propel your SEO efforts to new heights.

Understanding the 78-100 Gap

Before we dive into the tactics, let's briefly understand why this gap exists:

• Technical Optimization: Beyond the basics, advanced technical SEO can be intricate, requiring ongoing refinement.
• Content Quality: At this level, content isn't just about keywords; it's about becoming an authoritative, comprehensive resource.
• User Experience: A website with a perfect SEO score must offer an unparalleled user experience, which includes speed, mobile-friendliness, and ease of navigation.

Tactic 1: Perfecting Internal Linking

Internal linking is not just about keeping users engaged; it's about spreading link juice effectively to improve site hierarchy and user flow. Here's how to optimize it:

• Use Descriptive Anchor Texts: Instead of generic links like "click here," use specific terms that give an idea of what's being linked to.
• Prioritize Links to Important Pages: Your most important pages should have more internal links to signal their importance to search engines.

Example:

- **Home**: Your main page, linked from every page in the footer, and often in the header or navigation.
- **Blog Posts**: Interlink related posts, encouraging deeper exploration of your content.
- **Products or Services**: Use internal links to guide users from informational content to commercial offerings.

<p class="pro-note">💡 Pro Tip: Use tools like Ahrefs or Screaming Frog to analyze your internal link structure and identify opportunities for improvement.</p>

Tactic 2: Advanced Content Optimization

When you're in the 78-100 range, content isn't just about hitting keywords. Here are advanced techniques:

• Entity SEO: Focus on entities and relationships rather than just keywords. Google understands topics and the relationships between them, not just isolated terms.
• Schema Markup: Enrich your content with structured data to help search engines understand the context of your content.
• E-A-T: Focus on Expertise, Authoritativeness, and Trustworthiness, which can improve your content's quality score.

Advanced Content Optimization Checklist:

1. Conduct Keyword Research: Identify long-tail keywords, related topics, and questions users ask.
2. Implement Schema Markup: Use JSON-LD to provide more context to your content.
3. Create Evergreen Content: Content that remains relevant over time.
4. Engage in Content Clustering: Organize content around a central topic to build topical authority.

Tactic 3: Technical SEO Refinement

To achieve SEO perfection:

• Speed Optimization: Use tools like Google's PageSpeed Insights to identify and fix issues. Minimize JavaScript, optimize images, and leverage caching.
• Structured Data: Enhance your site's search appearance with structured data. Don’t forget about microdata for enhanced user interaction.
• Mobile-First Indexing: Ensure your site passes Google's mobile-friendly test and is optimized for smaller screens.

Avoid Common Mistakes:

• Over-Optimization: Don't overdo it with keywords, internal links, or schema markups, as it might lead to penalties.
• Ignoring User Experience: High technical SEO scores are not an excuse to neglect how users interact with your site.

Tactic 4: Improve Dwell Time & User Engagement

Dwell time, the time users spend on your site before returning to search results, is crucial:

• Create Compelling Content: Use storytelling, visuals, and interactive elements to keep users engaged.
• Engage with Interactive Features: Polls, quizzes, or interactive infographics can increase user engagement.
• Fix Exit Pages: Identify where users leave your site and optimize those pages to retain visitors longer.

Tactic 5: Leverage Advanced Backlink Strategies

To go beyond the 78-100 gap, backlink strategies must be innovative:

• Broken Link Building: Find broken links on authoritative sites and offer to replace them with your updated, relevant content.
• Earned Media: Create news-worthy content or events that attract media attention naturally.
• Competitor Analysis: Analyze competitors' backlink profiles and reach out to similar sources for backlinks.

Tactic 6: Explore New Content Types

To stand out, diversify your content:

• Visual SEO: Optimize images and videos with correct titles, alt texts, and descriptions. Use structured data for multimedia.
• Voice Search Optimization: Focus on conversational queries to align with the rise of voice search.
• Podcasts: Create SEO-optimized podcasts that can generate backlinks and engage users on different platforms.

Tactic 7: Continuous SEO Monitoring and Adaptation

SEO isn't a one-time effort; it's an ongoing battle:

• Regular Audits: Perform site audits quarterly to catch issues before they impact your score.
• Adapt to Algorithm Updates: Stay informed about Google's changes and adjust your strategies accordingly.
• A/B Testing: Experiment with different SEO elements like meta tags, titles, and content structure.

Example:

- **Audit**: Use tools like Google Search Console and Screaming Frog to analyze issues.
- **Adapt**: Keep an eye on Google's announcements and update your strategies.
- **Test**: Continuously test elements to see what works best for your site.

<p class="pro-note">🌟 Pro Tip: SEO is never static. Regular monitoring and adaptation are essential to maintain and improve your ranking.</p>

Wrapping It Up

Bridging the 78-100 gap requires dedication, continuous learning, and a holistic approach to SEO. From perfecting internal linking to leveraging advanced backlink strategies, these 7 Powerful Tactics are your stepping stones to not just ranking higher but providing exceptional user experiences.

Remember, SEO mastery is not about reaching a goalpost but continually pushing it further. Dive into these tactics, explore related SEO tutorials, and stay ahead of the curve in the ever-changing world of search engine optimization.

<p class="pro-note">🎯 Pro Tip: SEO is a marathon, not a sprint. Patience, persistence, and a willingness to learn are your greatest allies in this journey.</p>

<div class="faq-section"> <div class="faq-container"> <div class="faq-item"> <div class="faq-question"> <h3>What is the importance of internal linking in SEO?</h3> <span class="faq-toggle">+</span> </div> <div class="faq-answer"> <p>Internal linking helps distribute page authority throughout your site, improves user navigation, and signals to search engines the hierarchical structure and importance of different pages.</p> </div> </div> <div class="faq-item"> <div class="faq-question"> <h3>How does dwell time affect SEO?</h3> <span class="faq-toggle">+</span> </div> <div class="faq-answer"> <p>Dwell time indicates how engaged users are with your content. Longer dwell times can signal to search engines that your content is relevant and valuable, potentially improving your ranking.</p> </div> </div> <div class="faq-item"> <div class="faq-question"> <h3>Can backlink quality impact my SEO scores?</h3> <span class="faq-toggle">+</span> </div> <div class="faq-answer"> <p>Yes, quality backlinks from authoritative and relevant sites can significantly boost your SEO scores by providing your site with increased authority and credibility in the eyes of search engines.</p> </div> </div> <div class="faq-item"> <div class="faq-question"> <h3>Is it necessary to keep optimizing my website for mobile?</h3> <span class="faq-toggle">+</span> </div> <div class="faq-answer"> <p>Absolutely. With mobile-first indexing by Google, having a mobile-friendly site is crucial not just for SEO but also for user experience.</p> </div> </div> <div class="faq-item"> <div class="faq-question"> <h3>How often should I perform an SEO audit?</h3> <span class="faq-toggle">+</span> </div> <div class="faq-answer"> <p>A thorough SEO audit should be conducted at least quarterly. However, smaller checks should be done after major content updates or when search engine algorithms change significantly.</p> </div> </div> </div> </div>